Merrill Lynch and Fidelity don’t have anything on Jeanne Gibson Sullivan, CFP of Financially in Tune.

Yes, Merrill has its readily recognizable bull and Fidelity its long-standing pyramid.  And yes both of those companies, as well as others of that ilk, are able to and often do spend millions of dollars developing and advertising their logos and messages.

But all that that hasn’t stopped Gibson Sullivan and other advisors of her ilk from creating – often on a very small budget - and using logos of their own to convey a visual message to prospects and clients.